Gretchen Reed has been diligently writing and reading ever since she won a $50 savings bond in fourth grade for her essay, “Why I Wouldn’t Want to Be President.” She is the author and editor of several books and articles on market research, taught Business Communications at SUNY New Paltz, and is a contributing writer for the Poughkeepsie Journal. After a twenty year career in advertising and public relations, Gretchen is using her editorial powers for the forces of good as Director of Marketing and Communications at Mohonk Preserve—New York’s largest nonprofit nature preserve, and for 650.